Drivers of liking to predict consumers? acceptance of local coffee from indigenous Mexican regions

The objective of this study was to identify drivers of liking for local coffees cultivated in three indigenous regions from Hidalgo, Mexico. A conventional descriptive analysis was conducted to identify the sensory characteristics; 2-AFC discriminative test was performed to determine differences in acidity and bitter among coffee beverages. In addition, overall liking of four coffees was evaluated by 145 coffee consumers using a 9-point hedonic scale. Coffees from Sierra Gorda and Sierra Alta regions presented higher acidity than coffees from Sierra Otomí-Tepehua and coffees from Sierra Alta region were the most bitter (d??=?2.45, p?