Market study for decision making in the establishment of a private elementary school.
González Cano, Margarita
2010
González Cano, M.; Mendoza Austria, F. & Soberanes Rivas, T. (2010). Market research for decision making in the establishment of a private elementary school.
Abstract
This paper shows the results obtained from a market research conducted in the municipality of Ixmiquilpan Hidalgo in order to support the decision making process of a group of businessmen on the convenience of establishing a private elementary school in the municipality. The study is descriptive and reveals the potential demand for the services of the new school, applying surveys to a non-probabilistic sample of parents.
Related articles
Organizational climate and commitment in organizations
The Internal Marketing Binomial Organizational Commitment: A key tool in the generation of sales....
The Internal Marketing Binomial Organizational Commitment: A key tool in the generation of sales....