Market study for decision making in the establishment of a private elementary school.

This paper shows the results obtained from a market research conducted in the municipality of Ixmiquilpan Hidalgo in order to support the decision making process of a group of businessmen on the convenience of establishing a private elementary school in the municipality. The study is descriptive and reveals the potential demand for the services of the new school, applying surveys to a non-probabilistic sample of parents.