ELEMENTS

These elements make the visual identity of the UAEH more recognizable, its correct use generates recognition and trust with the public.

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COLORS

Use the recommended values below for CMYK, HEX and RGB color spaces for print and digital platforms. The secondary color palette was selected to complement and support our primary brand colors and create flexibility for designing effective visual communications.

Secondary colors are ideal for elements that require differentiation, such as charts and graphics, iconography, text highlighting, hyperlinks, etc. Use other colors sparingly, primary and secondary colors should always stand out in any material.

The complete palette and its values can be found in the Institutional Image Manual.

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TYPOGRAPHY

When typography is used effectively, the right font attracts attention, provokes emotions and, above all, creates a voice. That's why typography is an essential component of our brand.

The UAEH brand font is a sans-serif type: Helvetica. In case it is not available, the Calibri font can be used for document redaction. These fonts are clean, modern and timeless. They help to visually convey the brand pillars and personality traits.

High schools, colleges and institutes will have an additional identifier for their communication that should be used in conjunction with the acronym UAEH.

Find these files in the Download Resources section

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GARZA

We use it as an auxiliary element, it is not possible to modify the shape or use another graphic that represents the one already established for the heron.

Find these files in the Download Resources section

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