Bachelor's Degree in Marketing

If you are interested in studying the Bachelor's Degree in Marketing, you must have a broad general knowledge in research methodology, Spanish, mathematics and computer science, as well as skills such as effective communication, information analysis, teamwork and responsibility in your activities. It is important that you have a critical attitude towards society and an interest in participating in the solution of problems that may arise in any business sector, thus contributing to the socio-cultural and economic improvement of society. It is also required that you have respect for customs and traditions, human rights and environmental conservation for a sustainable development within marketing and business lines.

Upon graduation from the Bachelor's Degree in Marketing at the Universidad Autónoma del Estado de Hidalgo:

• You will learn to analyze environmental trends over time, through the use of commercial research, to generate business opportunities in any sector.
• You will develop the ability to create and evaluate strategic marketing plans for the implementation of products and services through the use of marketing management.
• You will know how to analyze consumer behavior to understand the factors that influence purchasing decisions.
• Evaluate the results of the analysis of the information system, through the use of information and communication technologies for the development of marketing strategies and plans.