Welcome

In the Bachelor's Degree in Marketing you will be able to analyze trends and opportunities in areas such as culture, politics and economics. You will learn to identify market needs and understand consumer behavior in order to propose and evaluate strategies to satisfy those needs. In addition, you will be able to generate scientific and entrepreneurial research projects, using information technologies and traditional and alternative media to reach your target audience.
La modalidad virtual te permitirá obtener todos los beneficios de este plan de estudios desde cualquier lugar donde te encuentres.
Admission Requirements
Labor field

If you have doubts about the places where you could practice your profession after graduating from the Bachelor's Degree in Marketing, these are some possibilities:
- In the area of Market Research, you will be able to analyze trends and commercial opportunities in the market, and develop strategies that help companies improve their products and services.
- In advertising agencies, you will be able to design creative and effective advertising campaigns that reach companies' target audiences.
- You will be able to collaborate in the development and management of brands, which includes the creation of the company's image and the planning of strategies for its positioning.... Read more
Curriculum
Introduction to Marketing
Management Thinking
Mathematics for Marketing
Learning to Learn
Fundamentals of Research Methodology
Introductory Conversations. Foreign Language
Microeconomics
Market Research Techniques
Statistics Applied to Marketing
Marketing Management
Multicultural Mexico
Past and Future Events. Foreign Language
Programa Institucional de Actividades Artísticas y Culturales
Macroeconomics
Market Intelligence
Aspectos Legales de la Mercadotecnia
Decision Analysis
Sustainable Development and Environment
Achievements and Experiences. Foreign Language
Institutional Program of Activities for Education for Healthy Living
Consumer Behavior
Market Strategies
Quality Applied to Marketing
Corporate Image
Personal Decisions. Foreign Language
Product Design and Management
Distribution and Logistics Systems
Financial Accounting
Elective I
Elective II
Cause and Effect. Foreign Language
Sales Promotion
Pricing
Management and Sales Techniques
Integrated Marketing Communication
Elective III
In other words. Foreign Language
Image and Public Relations
Digital Marketing
Marketing Topics
Elective IV
Creativity and Business Innovation
Elective V
Elective VI
Social Service
Internships
Proyecto integrador de Mercadotecnia
Elective I
Comercio Electrónico y Planeación de E- Business
Mercadotecnia de Franquicias
Elective II
Estrategias para Negocios Electrónicos
Desarrollo y Administración de Operaciones de Servicios
Elective III
Marketing Relacional
Administración de la Cadena de Valor
Elective IV
Tecnologías de Información y Comunicaciones
Estrategias de Propiedad Intelectual y Derechos de autor
Elective V
Redes de Negocio
Gerencia de Marca, Merchandising y Trade Mark
Elective VI
Publicidad y Comunicación Digital
Mercadotecnia Política y Sistemas Electorales
Profile
Entry Profile
If you are interested in studying the Bachelor's Degree in Marketing, you must have a broad general knowledge in research methodology, Spanish, mathematics and computer science, as well as skills such as effective communication, information analysis, teamwork and responsibility in your activities. It is important that you have a critical attitude towards society and an interest in participating in the solution of problems that may arise in any business sector, thus contributing to the socio-cultural and economic improvement of society. It is also required that you have respect for customs and traditions, human rights and environmental conservation for a sustainable development within marketing and business lines.
Profile of graduates
Upon graduation from the Bachelor's Degree in Marketing at the Universidad Autónoma del Estado de Hidalgo:
- You will learn to analyze environmental trends over time, through the use of commercial research, to generate business opportunities in any sector.
- You will develop the ability to create and evaluate strategic marketing plans for the implementation of products and services through the use of marketing management.
- You will know how to analyze consumer behavior to understand the factors that influence purchasing decisions.
- Evaluate the results of the analysis of the information system, through the use of information and communication technologies for the development of marketing strategies and plans.